Through the years potential customers always ask us what our sales volume is. The assumption is that this is a quick way to gauge if we have the infrastructure and experience to manage larger programs. It's a simple conversation, I tell them, then they look at me, 20 years in business and that's it? Trust me it's demoralizing, I LOOSE sleep thinking about it.
To an extent I appreciate where they come from, I would ask the same thing, it is a decent gauge. But this is what I have to say to that, it's not alway about the Benjamins. Volume is a good indicator, however if you don't dive deeper, it can be a superficial one, IE don't judge a book by its cover. So how do I go to sleep knowing we should be much larger than we are? I remember the following:
- We have the infrastructure - we got it all, training, equipment, facility, capacity, cash.
- We have the best equipment, processes, people and software of any Electronics Contract Manufacturer in Michigan
- We are striving to be disruptive - being competitive is a prerequisite, but we are going to make a mark
- Lower or High Volume, profitability matters and we are profitable
- Being in business is to make a living and with a particular lifestyle, we have the foundation to take on volume while maintaining a lifestyle
- Not all business is good business, we are selective about our customers and projects, we want partners
- We don't auction off the cheapest price, we take pride in the value we add
- Life is good, the universe has a plan, just keep hustling
Come by, take a look at what we have going, you will walk away impressed. When I look at everything we have accomplished, I impress myself.
So if we have a solid infrastructure to springboard, what's the next frontier? Sales.
It's time to pound the pavement, ready or not here we come.
Live Long and Hustle.